What’s the future for KAM? Are you adapting to the complex changes within the NHS?
For so many life science organisations the landscape for product promotion and sales growth has changed completely in the past 10 years, and consequently we have seen sales forces decrease dramatically.
The majority of sales activity is now in the field of the complex NHS purchase and prescribing domain that requires an exceptional team of KAMs and SAMs to deliver the right message to ensure the success of their brands. Key account professionals really need to know what the environment looks like for their prescribers and to work cohesively as a team. So the question is how does that work in practice? How does a key account team succeed in the face of constant change?
We would like to invite you to join us for a free twilight seminar around this hot topic which we hope will provide an opportunity to share knowledge and give insights for your own sales activities. We have gathered a range of presenters to give us a snapshot of the different facets of key account management, each with a Q&A session managed by a panel who will focus on getting a good open debate flowing.
Location: De Vere Holborn Bars, The Dewy Room, London
Date: December 4th 2019
3.00pm: Welcome and introduction from chair
3.10pm: The NHS long-term plan and the impact this will have on the Account teams’ focus and customers
3.35pm: What is the NHS perspective on how the industry engages with influencers?
4.00pm: Break – tea & coffee
4.15pm: How can Account teams thrive and succeed in this environment? What makes a great KAM/SAM team and what holds them back?
4.40pm: How are Account teams managing the process and people relationships? What tools work?
5.00pm: Summary and close
5.30pm: Drinks reception
This is a free event with limited places so please register your attendance as soon as possible.