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[Download] Looking Ahead 2021: Reset, partnerships, recovery

White paper - Looking Ahead 2021: Reset, partnerships, recovery If 2020 proved anything, it’s that prediction is a fool’s game Within the UK...

[Instant Insights] NHS reform, emerging tensions

"All is not as rosy as it seems": watch Oli Hudson discussing some of the emerging tensions in the NHS reform programme in our latest Instant...

Covid-19: How is it affecting prescribing patterns?

Oli Hudson, Content Director at Wilmington Healthcare, analyses prescribing data in three key disease areas In common with many other aspects of...

[Download] Interactive Medica – strategic thinking and the importance of data

As the Covid-19 pandemic continues to pose unprecedented challenges, Lisa Alderson, Business Development Director at Wilmington Healthcare, explores...

Covid, service change and the NHS Reset: Just how can industry keep up?

In this on-demand article, first published in November 2020, Oli Hudson, Content Director at Wilmington Healthcare, looks at the current onslaught of...

[Instant Insights] place-based integration

In previous editions, we've discussed integration at system level, but in this latest episode of Instant Insights, Content Director Oli Hudson looks...

[Download] Supporting the new NHS customer: The 5Ps for success

2020 has been a year like no other - not least for the NHS and the life science industries At least three main issues have appeared this year: ...

[Instant Insights] NHS reorganisation

In our latest Instant Insights post, Oli Hudson explores the implications of NHS England's pre-legislative proposals to reshape the regional...

[Instant Insights] using data to collaborate with the NHS

In this rapid review, Oli Hudson, Content Director explores why data is integral to the NHS's response to the pandemic, and how pharmaceutical...

[Instant Insights] NHS developments for industry in 2021

For an easy way to get up to speed, Oli Hudson, Content Director at Wilmington Healthcare provides a rapid review of major developments for industry...

Shaping the organisation to enable intelligent, precision engagement

Covid-19 has accelerated by three to five years the need to create the optimal blend of face-to-face sales resource and digital channels, to suit...

[On-demand webinar] Commercial Optimisation in the New NHS – what it means for you

It’s a challenging time for the NHS – but also for industry That’s why it’s a great time to consider commercial optimisation, and what it...

How can pharma align its brand strategy with the NHS Reset?

Oli Hudson, of Wilmington Healthcare, explores how pharma should respond to plans to ‘reboot’ the NHS during the covid recovery era There is a...

Covid-19 redefines rules of customer engagement

Oli Hudson, Content Director at Wilmington Healthcare, explores how the pandemic has changed pharma’s relationship with HCPs Covid-19 has...