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Data, marketing and marketing insight

Key Account Management Tool

Partnering successfully with an environment as complex as the NHS requires your whole organisation to collaborate together in a highly coordinated approach, sharing every aspect of your collective plans. Our cloud-based Key Account Management (KAM) tool provides the foundation to build a true KAM environment for your organisation.

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Configure your organisation to partner the NHS

  • Know the structures and people within the NHS that you need to work with
  • Understand their priorities and the outcomes they require
  • Develop and share contacts, plans and strategies

Bring everything together in one place

  • National, regional and local NHS organisation breakdown
  • Key contact & influencer data
  • Analysis & insight
  • NHS policy documentation
  • Internal documentation
  • Key account plans
  • Key account objectives
  • Key account performance vs. target
  • Sales by product
  • Market share by therapy area

Key benefits

  • Plan in real time
  • Share plans & outcomes with your colleagues throughout your organisation
  • See the big picture but also drill down into the detail
  • Understand your customer and build stronger relationships with the various stakeholders within DMU
  • Improve your commercial effectiveness at every step
  • Align your business to the needs of the NHS