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Data, marketing and marketing insight

Marketing services

Wilmington Healthcare delivers targeted marketing campaigns across a number of channels including email, direct mail, telephone, online and events. Services include creating engaging content (both promotional and educational), pre-campaign profiling and segmentation, campaign tracking and post-campaign analysis. Our goal is to optimise results to help you meet your objectives.

Interested? Get in touch

Whatever stage of the product lifecycle your brand is at, Wilmington Healthcare can work with you to reach the right customers, through the right channels, in the right way. With campaign approaches that can be tailored for the life sciences industry, commercial sector, charities and academia, we can adapt our solutions to meet your needs. Our team will work with you to ensure you have the most relevant data, guide you in segmenting your target lists and designing the most appropriate marketing mix for your campaign.

Behaviour-based channel selection and campaign optimisation

  • Our behavioural intelligence will help inform the channel section for your target customer segments
  • All campaigns are managed in-house
  • Campaign reporting allows you to optimise live campaigns to improve performance ‘on-the-go’
  • Use of our wide ranging data and insight tools to augment your market intelligence and optimise campaign success

Data and systems are not a barrier to campaign success

  • With special data licences for marketing activity, we can help you reach the right audiences quickly, irrespective of your CRM system or the quality of your own data
  • We can host your creative content, or direct traffic to your own microsite

Compliance underpins everything we do

  • Delivering compliant campaigns is central to our offering; we will guide you through your campaign plan ensuring all activities are carried out in accordance with relevant data protection laws and codes of practice
  • We are able to personalise elements of copy to improve campaign performance whilst maintaining compliance

Less waste with highly targeted market segmentation

  • We provide market leading profiling and segmentation techniques to ensure you only target the right customers
  • We have the largest validated UK database of healthcare professionals, and can offer bespoke research services to identify highly specialised groups to further minimse unnecessary effort and associated costs
  • “We always get a great service. Data is turned around really quickly and the team is always happy to suggest new approaches to reach our audiences.”

    Sarah Hill, University of Warwick