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Knowledge Hub

[Download] Interactive Medica – strategic thinking and the importance of data

As the Covid-19 pandemic continues to pose unprecedented challenges, Lisa Alderson, Business Development Director at Wilmington Healthcare, explores how pharma can realise the true potential of data.

The pandemic has redefined the way pharma works with healthcare professionals and as a new year dawns, Strategic Account Managers must continue to be fleet of foot in anticipating and responding to changing customer needs.

In this white paper, we will explore the type of data that pharma needs and how it can be deployed to develop a strategic business model that will enable and drive positive change in what looks set to be another tough year ahead.