Our tools and analysis provide you with market leading insight across the full spectrum of local health and social care at a national, regional or local level that can be used to inform your strategy and tactics, improve communications and position you as a thought leader.
Market segmentation: local health economies
Maintain your competitive edge with unique insights that support the development of local tactics and value propositions tailored to meet the specific needs of key market segments.
Our unique segmentation tools provide detailed insight into the levels of sophistication by organisation and footprint within the local health economy environment.
Specialist Share Data (SSD) is a unique and innovative data set that allows you to understand patient treatments, by disease at individual hospital trust and devolved board level. The data can be tailored by product and indication, meaning the ability to understand prescribing behaviours and brand usage by indication, by account is now a reality. SSD offers truly novel insight into specialist care treatment dynamics allowing you to understand product adoption, usage by indication and market share at a highly granular level.
The medicines management dashboard provides access to a wealth of data that translates easily into market-leading insight. This unrivalled depth of insight can help pharmaceutical account managers to understand activity at a local level, and develop more effective partnerships with CCGs. The tool shows prescribing activity according to CCG, and includes an number of indicators meaning that you can understand which CCGs are more effective at implementing change and which therapy areas they are focusing on.
The trackers we offer include the STP tracker and formulary tracker. They allow users to see who's who in regional organisations, and discover what their priorities and primary objectives are. They also describe shifts in service provision which are likely to impact your business – providing you with valuable, actionable insight.
Our maps represent the very latest healthcare organisations across the UK. As well as a comprehensive map of the UK, there are maps of sustainability and transformation plans (STPs), local commissioning and provider groups by region, and health authorities in Scotland.
Our skilled team can provide a tailored solution to support customer needs. Our reports provide insight from specific datasets to give you a greater understanding of markets, clinical activity and outcomes.