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Healthcare insight

Market segmentation: local health economies

Maintain your competitive edge with unique insights that support the development of local tactics and value propositions tailored to meet the specific needs of key market segments.

Our unique segmentation tools provide detailed insight into the levels of sophistication by organisation and footprint within the local health economy environment.

Interested? Get in touch

For the first time, you can monitor your market from end-to-end, spanning health and social care settings.

Dissect the market by CCG, provider, devolved health economy, local authority or STP to understand how organisations perform against a range of indices including:

  • ability to implement plans and effect change
  • burden on services and other settings
  • medicines optimisation
  • managing budgets and performance against plans
  • health inequalities
  • innovation

Why use market segmentation?

Our exceptional blend of indices allows you to:

  • collate diverse information clearly and concisely to support your decision making
  • combine unique data sets with research and analytics to guarantee enriched local tactical promotional decisions
  • maximise your resource effectiveness
  • segment the market by tactic

Our tool can be calibrated to specific therapy areas and is also available as a subscription to ensure that you remain up to date in an evolving NHS.