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Healthcare insight

Your EXACT targeting solution

Wilmington Healthcare’s EXACT offering will help streamline your research process, providing you with lists of UK provider-based treaters, prescribers and key opinion leaders (KOLs) in your disease area. This granular segmentation will save you time, help you cut through the noise and enable precision targeting to ensure you reach the right audience.

Interested? Get in touch

Product launches in the healthcare sector are becoming ever more complex and challenging. Even experienced representatives are struggling to engage with health systems in crisis, time-poor clinicians, overlapping decision making units, and barriers to market access. This makes the correct data and insight even more crucial to support a successful launch plan, execution and promotion.

Our dedicated data team are in regular contact with all NHS institutions to maintain our CRM datasets, that contain over 470,000 named individuals so you can feel confident you’ll receive the most up-to-date and comprehensive lists of Healthcare Professionals (HCPs).

Our enhanced EXACT offering can shape your strategic planning, helping you answer questions such as:

  • Who is treating the patient?
  • Who and where are these treaters?
  • Who and where are the prescribers?
  • Where and who are the KOLs?
  • What is their influence level?
  • How do we engage with them?

KOLs are ranked by a range of measures, all of which are visible in detail, with drill down available.​ This ranking will support your tactical campaign planning to develop and foster the support and influence you need to go to market.

What’s more, we even provide managed digital engagement campaigns so you can ensure high levels of HCP engagement that supports your ROI when you go to market.

Key benefits

  • Reduce the strain on internal resources
  • Improve campaign effectiveness
  • Helps you learn more about your customer/prospect base and their behaviours
  • Highly targeted communications
  • Access to our wealth of knowledge & experience
  • Provides deeper level of insight to inform future activities and measure ROI