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Multichannel marketing for healthcare suppliers

 

Over the years, marketing to the NHS has changed significantly. A competitive market, a tough financial climate and the development of new channels, means that the NHS is much more responsive to communications from suppliers and service providers. In fact, the NHS is adopting a multichannel approach to marketing faster than some of its suppliers and service providers.

Multichannel ‘surround-sound’ marketing is about creating a loud, impact – are you making the right noise?

If you want to get your message across, promote your products and services and demonstrate the effectiveness of your offering to the NHS, then an integrated communication strategy is proven to deliver the best results.

This one-day event led by industry experts, will give you the confidence to put your strategy in place.

AGENDA

Join current and prospective suppliers to the NHS and you will:
● discover how to break into a cash-strapped NHS
● assess what media the NHS is using to communicate
● explore who you are trying to target in healthcare
● learn how you can best integrate traditional and digital media/assets
● explore the channels that really influence the NHS
● discover how to integrate PR into marketing and business development
● learn how to build a successful PR campaign and implement crisis management
● explore using social media as a marketing communications tool

SPEAKERS

Chair:
Mark Jones
Director
Iceberg Vision

Nick Mayhew
Managing Director
Healthi

Sarah Eglington
Client Services Director
Wilmington Healthcare

Matt Cressey
Market Access and Healthcare Director
Optimed Healthcare

Andrew Baud
Managing Director
TALA

Steve Mills
Director
Steve Mills Marketing

Multichannel marketing Agenda>

Multichannel marketing Previous delegates>

Wilmington Healthcare / Conventus reserve the right to change the speakers and/or the agenda at any time.

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04/07/2017

9:30 am

Austin Court
80 Cambridge Street
Birmingham
B1 2NP

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