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Knowledge Hub

[On-demand webinar] Brand and business planning: From insights to execution

Register below to watch our Brand and Business Planning webinar from 27 April on-demand

Webinar regulars from Wilmington Healthcare’s thought leadership team, Paul Midgley and Steve How, were joined by in-house experts Paul Rowe, Director of Cloud Solutions, on life-cycle adaptation, and Dom Knights, Business Director, Digital Engagement, on omnichannel.

The panel shared their wide-ranging expertise on all the major aspects of brand planning, pre-, during and post- launch to help you focus on the most important features of a winning strategy.

Other key focus areas included:

  • External environment analysis
  • Patient expectations and involvement
  • Market dynamics
  • Competitor analysis

The webinar is especially helpful for Marketing, Business Insights and Market Access staff wishing to develop brand strategy, and sales staff involved in implementing effective brand plans.

Simply complete the form below to watch on-demand: