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[On-demand Webinar] Shape the Value Proposition: What the NHS needs from Industry at Launch

Watch our on-demand webinar from April 2024  – Shape the Value Proposition: What the NHS needs from Industry at Launch

Recorded on Wednesday 24th April 2024, this webinar unpacks a vital area for industry launch excellence – the value proposition.

In this second part of our three-part webinar series on Launch Excellence, we look at why companies’ idea of what value is might be different to the NHS’ idea, and why it’s essential to interrogate this. Once upon a time, the value offered was down to the effect, set-up and unit costs of a product, whereas now, decision-makers are looking for much more.

A multi-dimensional value proposition – one that takes into account the needs of the clinician, patient, service, organisation and focuses on the pathway, not the product – is one that we’ve long believed in at Wilmington Healthcare to gain traction, improve your relationship with the NHS, and ultimately, gain market share. We explore how industry can put this multi-dimensional approach into action in this webinar.


  • Oli Hudson, Content Director, Wilmington Healthcare
  • Jyotika Singh, Principal Consultant, Wilmington Healthcare
  • Adam Crowe, Senior Project Manager – Commercial Business Development, Guy’s and St Thomas’ NHS Foundation Trust

Simply complete the form below to register and watch the on-demand webinar: