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Knowledge Hub

NHS Critical Shifts Series

Understanding how the NHS landscape is changing today is the key to ensuring your offer remains commercially attractive. In our “NHS Critical Shifts” video series, Oli Hudson explains how the five shifts will affect the way the NHS operates.

Critical shift 1 – from competition to collaboration

Critical shift 2 – stronger focus on population health

Critical shift 3 – from provider/commissioner to system

Critical shift 4 – from primary and secondary, to neighbourhood, place and system-based planning

Critical shift 5 – from face-to-face to digital forms of engagement