In this Wilmington Healthcare webinar, our in-house experts Steve How and Oli Hudson will explore the changing role of Key Account Management in MedTech companies, including establishing decision-making units, understanding key hospital accounts, assessing the changing nature of the purchasing landscape, looking at how procurement category towers are developing, and triangulating clinicians, procurement, finance and NHS management.
Listen to hear about:
- Key account definitions
- Stakeholder identification and management
- Threats and opportunities
- How the NHS Long-term Plan is affecting customers
This webinar is particularly suitable for new or aspiring KAMs but also provide a useful refresher for those with more experience.
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