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Knowledge Hub

[Video short] Launch Excellence Series #4: Therapy Areas

Launch Excellence: Data, Insight, and Making the Case for Change – Therapy Areas

Acting on good data can make all the difference in a successful product launch to the NHS. In this, our fourth video in a series of six, we explore which therapy areas are growing and how the NHS seeks to manage them. With the right data you can show what the local picture is and set up a value proposition based on the needs of local populations.


The series of six video shorts cover different aspects of the data: activity and recovery, healthcare equity, therapy areas, prescribing insights, workforce insights, and regional insights and follow on from the publication of Wilmington Healthcare’s comprehensive NHS Data Compendium State of the Nation.

In each video our Director of Innovation and Strategy Jonathan Carney explores how insights gained from this data can be used to make a compelling case for change and allow the NHS to gain the most benefit from your product, service or device. Data such as this can be used to highlight national and local issues, streamline pathways, transform services, improve access, assist healthcare equity, create capacity and save time and resources.