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Digital learning Academy

NHS in England – Market Access

Market Access is an essential aspect of industry’s relationship with its NHS customers. Our nine-module course on market access eases you over the hurdles of key performance indicators, the sustainability imperative, the National Institute for Health and Care Excellence and the crucial role of Key Account Management (KAM)

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What are your customers’ priorities and how can your value proposition best work for them?

Including modules on GIRFT and Rightcare, Sustainability and Environment, the Market Access course helps you understand your Key accounts in a rapidly changing NHS landscape.

The nine modules of NHS in England – Market Access are:

  • How do KPIs influence NHS customers?
  • Understanding NICE and market access
  • Getting it right first time
  • RightCare
  • Sustainability and environment policies in the NHS
  • Four Key Account Management (KAM) modules – available as either a Pharma or MedTech focus

How do KPIs influence NHS customers?

This module provides a grounding in the ideas behind quality improvement systems, explains some of the ways used to judge and measure performance, and points out how industry can foster better relations with its customers to help them meet their goals.

Understanding NICE and market access

Market access is a core aspect of all sales planning and the work of the National Institute for Health and Care Excellence sits at the heart of that. This course covers what NICE does for health technology appraisal, market access, and the accelerated access review and what it means for pharma and Medtech.

Getting it Right First Time (GIRFT)

Industry representatives who work with hospitals will gain insight into hospital performance and aims by studying the outcomes of GIRFT collaborations and whether different ways of doing things impacts on demand for products.

NHS RightCare

NHS RightCare offers industry a wealth of information on performance across health systems in England. You can use the information to explore the territory you cover and inform your discussions with clients

Sustainability and environment policies in the NHS

This module will help you to learn what the new environmental and sustainability criteria are, understand the laws and regulations behind them, find out how sustainability and environment policies are being used, how their application varies between organisations, and how to discover more about particular organisations’ policies.

The four Key Account Management (KAM) modules

Our expert online modules covering UK and NHS Key Account Management are not only ideal for new and aspiring KAMs wanting to meet sales targets, but also provides a useful refresher or challenge to experienced ones wanting to build on existing relationships. The four modules are:

  • Introduction to KAM
  • Strategy, analysis and planning
  • Understaning NHS key accounts
  • Communicating value


The NHS in England – Market Access course is an integral part of our Market Access and Sales programme for industry. Each of the courses in the programme give you a thorough understanding of the NHS, its policy and structure for that area and how to best. With this in-depth knowledge you will gain credibility and confidence to engage effectively and strengthen NHS partnerships.

Complete the form below to find out more about everything the Digital Learning Academy has to offer and request a no-obligation demo.