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Engagement and collaboration

Digital Engagement

Go to market with unrivalled NHS knowledge and data-driven customer engagement.

Interested? Get in touch

By using our unparalleled insight and intelligence into the NHS landscape, Wilmington Healthcare can help you identify and map the relevant decision-making units in the new NHS, for your disease area.

This means we can create the precise blend of the relevant audience segments and locations, combined with a tailored mix of content and channels to drive disease awareness, market shaping and the optimal launch plan; maximising your brand impact.

All backed by our integrated and advanced analytics, we will keep you informed to ensure you achieve continual optimisation of your customer engagement.

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Discover how we can maximise your customer engagement

Key benefits

Market research

  • Pre and/or post campaign market research; telephone, digital, mailing
  • Customer DMU mapping and identification

 

Disease awareness

  • UK wide reach of over 450,000 NHS staff data
  • Tailored educational email programme
  • Arms-length education/conference highlights
  • Display advertising to promote content
  • HSJ webinars, ad boards and roundtables

 

Brand impact programme

  • Solus promotional emails
  • Promotional copywriting and medical writing
  • Content deployment and creation: webinars, KOL interviews etc
  • Digital advertising and social media

 

Analytics/ROI/optimisation

  • Performance and programme management
  • Advanced analytics and reporting comparisons of channel performance