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Consultancy

Optimising commercial effectiveness

Commercial Optimisation is our market-leading healthcare consultancy service that maximises the commercial effectiveness of go-to-market strategies for Pharma and MedTech.

Enhancing the go-to-market process at any stage of the product lifecycle, Commercial Optimisation utilises real-world evidence and cutting-edge analytic tools to deliver data-driven insights that identify the NHS localities and customers offering maximum commercial opportunity.

Interested? Get in touch

Optimising healthcare go-to-market strategies

Regardless of the stage in a healthcare product’s lifecycle, Commercial Optimisation provides evidence-based business intelligence that maximises the commercial effectiveness of go-to-market strategies.

Our healthcare consultancy service is built upon an established set of tried and trusted methodologies, supported by our insight and analytics tools, to develop robust benchmarks, identify customer segments with the highest propensity for change and determine optimal resource strategies.

Delivering competitive advantage

Our sophisticated five-stage process is tailored to meet the requirements of our clients.

Commercial Optimisation quantifies exactly what success looks like and generates the market intelligence to create local tactics and value propositions that resonate with your customers.

Key benefits

  • Benchmarking and diagnostics
    Understanding the driving forces behind sales success and analysing how products are really being prescribed to develop meaningful benchmarks.
  • Customer segmentation
    Identifying the localities that offer the maximum commercial potential and the highest propensity to increase or change prescribing behaviour.
  • Resource optimisation and territory alignment
    Analysing market conditions to develop evidence-based resource optimisation strategies.
  • Call planning
    Developing bespoke call planning strategies to support sales forces in maximising call effectiveness.
  • Performance management and compensation
    Providing the tools and training, and developing appropriate incentive reward programmes, to ensure sales teams are productive and motivated.

[Webinar] Commercial Optimisation in the New NHS – what it means for you

Join our webinar and explore why, in such a challenging time for the NHS, it’s a great time to consider commercial optimisation, and what it could do for your company.

Taking place on Wednesday 25th November, the webinar will focus on the different types of commercial optimisation and explore the sales environment emerging after Covid and the NHS Reset.

Register today and guarantee your place.

Video

Optimising commercial effectiveness in a rapidly changing healthcare landscape

Wilmington Healthcare’s Oli Hudson and Commercial Optimisation Director, Julian Snape, discuss the challenges for the life sciences and MedTech industries of engaging with customers in a rapidly evolving NHS and the value of optimising go-to-market strategies.

Accelerating brand performance

Our healthcare consultants work closely with our Pharma and MedTech clients to understand their business objectives so we can better support them in prioritising and accelerating the performance of product, brand or therapy portfolio.

Our extensive range of healthcare datasets and analytic tools is underpinned by the consultancy team’s deep knowledge of the NHS and life sciences industry; we consistently deliver tangible financial results.

To find out how we can optimise the commercial effectiveness of your go-to-market strategies, complete the form below and one of our healthcare consultants will be in touch shortly.